Employer Branding FAQs:
Messaging & Copywriting

You might be the greatest company ever,
but until you tell people, how would they know?

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Employer Brand Basics
Choosability & Employer Brand Strategy
EVP & Value Proposition
Business Impact & Hiring Outcomes
Research, Proof & Validation
Competitive Intelligence & Talent Category
Messaging & Copywriting
Activation, Content & Distribution
Candidate Journey Touchpoints
Workflow Enablement
Measurement & Analytics
Executive Buy-in & Business Case
Operating Model & Governance
Reputation, Change & Trust
Vendors, Pricing & Procurement
Segment-Specific Messaging

Messaging & Copywriting

How do I reduce unqualified applicants with better messaging?

What makes a job description convert better?

How do I rewrite job descriptions using employer brand?

How do I avoid overpromising in EVP messaging?

How do I improve LinkedIn recruiter outreach responses?

What should managers say in the first 90 seconds of an interview?

How do you test employer brand messaging quickly?

How do you write an EVP that isn’t generic?

How do I write job ads that don’t sound like everyone else?

How do I use an Employer Brand Brief in job postings?

How do I write sourcing messages that get replies?

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?

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