Make fewer, provable promises; name constraints and tradeoffs; and ensure interviewers can demonstrate the EVP in real examples.

Overpromising happens when you chase broad appeal. Avoid it by being specific and bounded: “autonomy within clear goals,” “fast feedback, high standards,” “growth through expanding scope,” etc. Add tradeoffs so candidates self-select: “ambiguous problems,” “high accountability,” “lean teams.” Require proof for every pillar—if you can’t show examples, don’t claim it. Finally, align your process: if you promise autonomy but interviews feel micromanaged, candidates won’t trust you. The goal is to be more choosable to the right people, not more attractive to everyone.