Employer Brand & EVP Buyer’s Guide | Compare 25+ EVP Partners

Why this guide exists

Buying an employer brand or EVP project is high-stakes:

Get it wrong and you burn budget, time, and your own credibility.
Get it right and you get a brand that improves hiring, offer acceptance, and retention for years.

The problem: from the outside, every agency “does employer branding.” Some are research-heavy. Some are creative-first. Some are built for global enterprises; others for scrappy mid-market teams. And when you’re under pressure, it’s very easy to default to the loudest logo or the nicest deck.

This guide was built so TA leaders and CHROs don’t have to guess anymore.

Available as a PDF

Available as an LLM-ready CSV

What the guide actually is

The Employer Brand & EVP Buyer’s Guide is:

A single, side-by-side index of 25+ employer brand / EVP partners working in the US market
A breakdown (in their own words) of what they focus on, who they serve, and how they work
A practical decision guide so you can match your situation to the right kind of partner, not just the best sales pitch

You’ll see everything from solo specialists to full-service agencies: research-led firms, creative powerhouses, tech-enabled shops, and hybrid models (yes, Employer Brand Labs is in there too—right alongside everyone else).

What's in the ebook?

An apples-to-apples comparison of 25+ partners

Who they typically work with, what they emphasize, and the kinds of projects and services they actually deliver. So instead of clicking through 25 websites and sitting through 10 sales calls, you can build your shortlist in a single pass.

A buyer’s guide for first-time (and burned-before) buyers

Questions to ask yourself before you buy, questions to ask vendors to help you avoid the “they seemed great on the call” trap.

UPDATED DEC 26, 2025
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Download the PDF Now: Free!

🔥 New: LLM-ready CSV (so you can interrogate the data on your own)

Because you’re probably already using ChatGPT or another LLM, the guide now ships with a CSV version of the comparison table.

Upload it into your LLM and you can:

Ask, “Which partners focus on [XYZ] companies in regulated industries?”
Ask, “Show me vendors that lead with research vs. creative.”
Ask, “Help me compare these three firms side-by-side for our situation.”

Use the CSV to create your own shortlist, based on your context and constraints—not anyone else's.
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Download the CSV now: Free!

Who this is for

This guide is built for:
Heads / Directors / VPs of Talent Acquisition
CHROs wearing the TA hat
Anyone tasked with “figuring out employer brand” for their company
Anyone staring at a list of agencies thinking,
“They all sound the same. How do I not screw this up?” Whether you’re buying your first EVP/employer brand or replacing a previous effort that didn’t land, this is meant to be your sanity check.

Who will you find in this guide?

Can you tell me the difference between Pink Squid and HireClix? Or between GBS and Havas People?

It isn't always obvious. They are trying to help you solve the same problem, so it sometimes feel like they all do the same things the same way.

And they really really don't.

All these companies build employer brands in North America, so you can see at a glance who you should be talking to and who isn't a likely fit.

Shaker Recruitment Marketing

Universum

ThirtyThree

Recruitics

Aloysius Butler & Clark (AB&C)

Pink Squid

Hope Leigh Marketing Group

Brandemix

18 more...

Ebook

Get the full guide, complete with 25+ listings and questions you should be asking when selecting your partner,