Yes, smaller companies
can compete for talent
against anyone.

By helping growing companies leverage their employer brand
to attract and hire higher quality talent faster.

Can you afford employer branding?

Employer brand is a force multiplier for recruiting. It attracts and retains the people who make your business grow. It is the human side of your company, supporting every part of the company's brand.

But for many companies, employer branding feels like a luxury.

Recruiting and TA leaders know that employer branding can make a huge impact on their ability to hire, but at small and mid-sized companies, it feels out of reach.

It isn’t. 

Employer Brand Labs is here to help companies like yours tap into the power of employer brand for recruiting, marketing, comms, and retention. From on-demand video courses for your recruiting and marketing teams, cohort-style classes to help you develop your own EVP, to direct consulting work, now every company can tap into the power of employer branding to achieve their business goals.

Employer Brand On Demand

Every recruiter and marketer get better at what they do when they understand employer branding.

This video-driven course that you can take at your own pace is designed for recruiters to utilize existing employer branding to attract and close better talent faster.
Learn more

EVP Mastermind

A cohort-style course where senior recruiters and recruiting leadership at companies with 250-750 employees can develop a their own effective EVP and custom activation plan.

New cohorts coming in the fall of 2022.
Learn more


For companies who need to uncover their EVP and build a custom activation strategy, I can deliver your recruiting force multiplier in 6 to 10 weeks.
Learn more

Keynote Speaking

I'm an internationally known and top-rated speaker on the subject of employer branding. (Don't worry, I'm a bit funnier than that sentence might imply.)
Learn more
James Ellis, Employer Brand Nerd

Hi. I'm James Ellis.

Having spent almost a decade developing employer brands and EVPs for Groupon, Roku, Enova, Recursion, TradeShift, SavATree, CreditShop and others, I focus exclusively on helping smaller growing companies take advantage of their employer brand to compete (and win) against much larger companies. How? By creating and growing the next generation of employer brand leaders, managers and specialists.

That's why Google calls me the employer brand nerd.

Employer Brand Headlines logo
Employer Brand Headlines
Weekly Newsletter 📰
Since 2019, this free newsletter has landed in the inboxes of thousands of employer brand professionals to help them stay sharp as the industry evolves.
Decorative image to highlight articles and other podcasts
Articles and Podcasts
Stuff I've written and said ✍️
A collection of various articles I've written, podcasts I've guested on and places I've been quoted.
Talent Chooses You book cover
Talent Chooses You
Book 📙
Published in 2020, this book has been called the bible of the employer branding industry. In 2022, it was made 100% open source to that anyone could access and use it.

105 free (or really cheap) ways to activate your employer brand

An employer brand is just a good idea until you activate it.

Discover 105 tactics that make your employer brand strategy work for you when you subscribe to Employer Brand Headlines. This free weekly newsletter is designed to keep branders, recruiters and leaders sharp about their employer brand. Subscribe today! >>>

Ready to tap into your employer brand?

A strong and clear employer brand:
📍 Attracts candidates and applications
📍 Increases recruiter response rates
📍 Increases candidate quality
📍 Supports your corporate and consumer brand
📍 Encourages employee advocacy
📍 Increases referral rates
📍 Isn't just for "big" companies

If you're ready to see how employer branding can help you compete for talent against anyone, just fill out the form.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.