Your current employer brand strategy is solving the wrong problem. Most agencies help you look attractive to as many people as possible. This leads to overflowing ATSs, burned out recruiters and a rising cost-per-hire.
But everyone already looks good with their pretty career sites, ChatOMG'd job postings, and slick videos. More of the same isn't going to help. You need a better strategy based on what makes your company unique.
Demand a decision-making engine that makes you obviously choosable to the talent you and your hiring managers actually want to hire.
Trusted by talent leaders, marketers & business drivers
The Attraction Trap
Traditional employer brand agencies are stuck in an outdated playbook. They create beautiful campaigns designed to cast wider nets—more job views, more applications, more "brand awareness." The assumption is that if you look good enough to enough people, the right candidates will eventually find you.
The Conversion Crisis
But here's what's actually happening in your talent acquisition: You're drowning in unqualified applications while losing your top-choice candidates to competitors. Your cost-per-hire keeps climbing without meaningful improvements in time-to-fill or quality of hire. Leadership is getting impatient because the expensive brand work isn't translating to better hiring outcomes.
The Cost Spiral
The traditional agency model compounds this problem. Months of research, strategy, and creative development result in generic messaging that could apply to any company in your industry. Then you spend more months "socializing" these vanilla value propositions across your organization. Meanwhile, your competitors are making offers to the talent you're still trying to attract.
Instead of making you more attractive to everyone, we make you the obvious choice for your ideal candidates.
Foundation: Differentiated Value Statement (Not Generic "We're Great")
We start by mapping the exact companies your target talent compares you with—not the entire Fortune 500, but the 6-10 real "talent competitors" in your space. Using AI-powered competitive intelligence, we identify the messaging gaps where you can own unoccupied positioning territory. The result is a Differentiated Value Statement that positions you in a space only you can credibly claim.
Outcome: Candidates Self-Select and Choose You
When your employer brand is built on genuine differentiation, candidates don't just notice you—they actively choose you. They see why you're uniquely suited to their career goals and self-select into your hiring process. This dramatically improves offer acceptance rates while reducing the need for expensive advertising and lengthy sales cycles.
Method: AI-Powered Competitive Intelligence + Proof-Backed Positioning
Our process leverages large-language-model workflows to compress weeks of research into hours. We scan thousands of reviews, social posts, and competitor materials overnight. But unlike traditional agencies that rely on focus groups and intuition, we anchor every positioning decision in data and real employee stories. Stats, policies, and career-path examples back every claim we make about your differentiated value.
Doing things the same old way and expecting a different result? There's a term for that.
Research Approach
AI-powered Data Collection and competitive intelligence across thousands of data points
Months of Surveys and focus groups with current employees
Strategic Focus
"How do we make you the obvious choice for your ideal candidates?"
"How do we appeal to more people?"
Deliverables
Decision engine-based brand strategy with playbooks, templates, and enablement tools
Creative campaigns, brand guidelines, and over-stuffed brand decks
Timelines
→ 45 Days To Build Strategy
→ 1-2 months to Seeing the Value
6-12 months from Kickoff to Delivery
Primary Metrics
Offer acceptance rates and quality of hire
Brand awareness and application volume
Long-term Relationship
Built-in enablement designed to make us obsolete Quickly
Ongoing retainer for content creation and campaign refreshes
Task Management
3
Team Collaboration
Basic
Mobile App Access
Calendar & Scheduling
5
Analytics & Reporting
Basic
Integrations
Third-Party Apps
5GB
File Sharing & Storage
Basic
Accounting Tools
Basic
CRM Integration
Automation & AI
Workflow Automation
10
AI-Powered Insights
Customer Support
Uptime SLA
Limited
Task Management
Unlimited
Team Collaboration
Advanced
Mobile App Access
Calendar & Scheduling
20
Analytics & Reporting
Advanced
Integrations
Third-Party Apps
5GB
File Sharing & Storage
Advanced
Accounting Tools
Advanced
CRM Integration
Automation & AI
Workflow Automation
50
AI-Powered Insights
Customer Support
Basic
Uptime SLA
Full
Task Management
Unlimited
Team Collaboration
Custom
Mobile App Access
Calendar & Scheduling
Unlimited
Analytics & Reporting
Custom
Integrations
Third-Party Apps
Unlimited
File Sharing & Storage
Custom
Accounting Tools
Custom
CRM Integration
Automation & AI
Workflow Automation
Unlimited
AI-Powered Insights
Customer Support
Advanced
Uptime SLA
Full
Faster Implementation for Impatient Leadership
Your executive team doesn't have patience for 12-month brand builds. Our 90-day sprint delivers usable brand assets and trained teams in a fraction of the time. The business starts capturing value almost immediately, not after the next budget cycle.
Better Conversion Metrics
When candidates self-select based on your differentiated value, everything improves. Higher offer acceptance rates because they already know why they want to work for you. Better quality of hire because they're choosing you for the right reasons. Reduced time-to-fill because you're not sorting through hundreds of misaligned applications.
Reduced Dependency on Agencies and Ads
Our goal is to become obsolete—quickly. Hands-on workshops train your Talent Acquisition, HR, and Communications teams to update the brand themselves. Click-ready templates and micro-learning libraries mean every new recruiter gets brand-certified in under an hour. You own the process, not just the outputs.
💻 Uses AI to provide objective perspective on your competitive landscape—in a day
🦾 Takes advantage of distributed research to collect more information on your company in a week than you could get in 3 months of focus groups
🧰 Leverages proprietary frameworks that dramatically accelerate brand development
⌚ A focus on getting you an actionable brand fast. Minimal time, maximum output
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Process Redesigned From Scratch
We didn't just make the traditional agency model faster—we rebuilt it entirely. AI handles the heavy lifting of data collection and first-draft copywriting. Remote talent focuses on strategy and nuance. No expensive overhead for Manhattan offices or account management layers you don't need.
Focus on Your Unique Value Eliminates Wasted Time
Because we anchor everything in your genuine differentiators, we don't waste months socializing generic messages that could apply to any company. Your positioning is defensible from day one because it's based on what you actually do differently, not what you aspire to be.
Investment in Systems, Not Campaigns
Traditional agencies sell you campaigns that expire. We build you decision engines that compound. Your brand equity grows stronger over time as you consistently communicate your differentiated value across every touchpoint. Quarterly KPI checkpoints replace "big-bang" relaunch cycles.
Traditional employer branding was built for giants—50,000+ employee global corporations. Their brands cost a fortune because they're far more complex to build and implement.
But what if we reimagined the process for companies like yours?
No endless meetings. No generic "attractiveness" claims. No ocean-boiling. Just laser focus on what an employer brand should actually achieve for you.
Companies as small as 250 employees can now have powerful employer brands that drive growth—affordably.
🚀 LinkedIn posts for hiring managers and recruiters
🚀 Testimonial images from real staff
🚀 Compelling job postings, headlines and boilerplate
🚀 Effective outreach messages and CRM sequences
🚀 Brand-aligned automated ATS messaging
🚀 Glassdoor response templates
🚀 Employee spotlight videos
🚀 Brainstorming with recruiters and sourcing
A strong brand should lower your ad and agency spend by at least 10% with no ill effects. A brand that doesn't decrease your spend isn't a brand—it's just a pretty picture.
What to expect:
First: Your materials and recruiting tactics align, creating a coherent story that reduces candidate ghosting
Next: Hiring managers see higher quality candidates
Then: Recruiters and hiring managers collaborate more effectively
After 6 months: Significantly higher offer acceptance rates and better applicants
After 12 months: Measurably lower RPO/agency spend—savings that far exceed your investment
Curious to see How a Strong Employer Brand Can Help Your Company Hire and Grow?
Chances are, you're hesitant or nervous about the process because you've never done this before. I 100% understand. So let's keep this simple. A quick chat about what challenges your company is facing, and how you'd like to change.
I'll answer all the questions I can and we'll see if this is a fit for both of us.
All you have to do is take the first step:
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