Part expert, part evangelist, I will get your audience to shift their perspective on recruiting and hiring. Net result? They change.
A keynote speaker is someone who takes hard-won experience and translates it into a memorable, valuable and actionable package.
And that's exactly what I do.
Maybe you need to get your teams excited about employer branding.
Or you need to bring teams together to become advocates.
Or you need to teach your hiring managers how to support TA.
Or you need to get leadership onboard a strategy shift.🔥
Or you need to train your recruiting teams.
Or you need to brainstorm employer brand activation.
Or you just need to make your CFO happy.📈
As a featured keynote at in-house events for Coca-Cola, Kohler, Concept Bureau, Alstom, Schlumberger, Deutsche Bahn Group, MOL Group, Twitter (RIP), Indeed, and many others, I've helped companies hire better by re-thinking the power of their employer brand and building creative recruitment strategies.
In short, I can get your people excited about what we do.
Creating change isn't easy. It doesn't happen because you have better data. It doesn't happen because it helps the company. It doesn't happen because you're right.
People change and take action because you get them to enroll in your vision. You fire up their emotions, change their perspective, and give them the tools to make change.
I know you want your company or organization to achieve more through talent: attracting better people faster and easier, getting them to fall in love with your brand, and stay longer.
Whether it is getting executive buy-in, training TA teams, or turning different teams into employer brand advocates, I can help you make your vision real.
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Keynote Overview
Your team is trapped in an expensive arms race of "attractiveness"—chasing awards, building prettier career sites, and creating slicker videos, just like every other company. Despite spending part of the $32 billion invested in recruiting tools this year, you're seeing costs rise without proportional increases in quality hires or hiring speed.
Meanwhile, leadership expects you to do more with less, and you're fighting for respect and a seat at the strategic table. The follow-the-leader approach isn't working, but you can't see a way out.
This keynote presentation introduces a revolutionary approach that transforms employer branding from an expensive necessity into a strategic value generator that supports hiring goals while actually saving money and strengthening company culture, retention, and even sales.
The Decision Engine Framework
A proprietary methodology that helps candidates make informed choices by clearly communicating your differentiated value across three critical areas:
📌 Mission, Experience, and Reward - The only three things candidates truly care about
📌 SADR Model (Specific, Attractive, Different, Real) - How to craft messages that actually stand out
📌 Exposure, Contrast, Meaning, and Proof - How candidates evaluate and choose between opportunities
Attendees will leave with:
📌 A complete shift in perspective on employer branding's role and potential
📌 Ready-to-implement frameworks for uncovering and communicating differentiated value
📌 A clear path to escape the "attractiveness arms race"
📌 Strategies that work for any company size or budget
📌Tools to demonstrate ROI and strategic value to leadership
While everyone else focuses on looking good, companies using the "Get Choosable" approach attract the right people without the endless spending cycle. This isn't about being the prettiest option—it's about being the most valuable option to the talent you actually want.
Available Formats: 30, 45, or 60-minute keynote presentations
Ideal For: TA/HR leadership conferences, employer branding summits, talent acquisition events
Audience: TA Directors, HR Leaders, Recruiting Managers, and their leadership teams
Perfect for organizations ready to:
Stop following industry trends and start leading them
Transform their approach from reactive to strategic
Build a sustainable competitive advantage
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