We have a very different take on the employer brand industry.
"Classic" employer branding is considered a "nice-to-have" recruiting add-on because it understand how it drives business growth. By tapping what makes your company special, it helps you hire better and faster, but supports your corporate and consumer marketing.
Most employer brands are built on a foundation of focus groups, but they rarely reveal anything interesting. Instead, we leverage technology to define your differentiated value quickly.
Who cares if you have a pretty career site and awards if no one understands how you're different and why they should choose you. You need your brand to do more.
You might think you have a "talent strategy," but unless it leverages your differentiated value, it's just "what most people usually do."
A proper strategy isn't putting lipstick on a pig. It is the elevation of what makes you interesting so you can become more of that thing on purpose.
We measure "time to value" in days and weeks, not months and years.
To show how strong, business-focused employer brand, the kind that rejects the traditional slow-and-expensive process, can add clear value to companie of any size in any industry.
When companies embrace the differentiated value that they offer their people, the talent they want finds them. The net result? Happier employees and more productive companies.
Seeing your problem in a new way reveals brand new ways to solve it.
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