Who they’re built for
Global enterprises, big budgets, complex politics
Growing companies ~200–2,000 employees competing with bigger brands
Primary output
Big deck, campaign concepts, new tagline to make you look "good"
Employer Brand Operating System: brand brief, battle cards, examples, AI prompts, enablement
Timeframe
3–9 months
3–6 weeks
How “hands-on” you have to be
Frequent workshops, steering committees, long feedback cycles
A few focused sessions; we do the heavy lifting on research and writing
How much is actually usable on day one
Select pieces; much of it needs internal translation
Designed to plug directly into jobs, outreach, career site, and tools immediately
Research approach
Traditional qual/quant; slower, more expensive
Right-sized mix of your data, competitive audit, synthetic panels, and targeted interviews
Fit for mid-market reality
Often overbuilt, expensive, and hard to resell internally
Designed to be fundable, defensible, and practical for TA leaders in the mid-market
What it changes internally
“We have a new brand deck”
“We have a system that helps us hire better and talk to leaders about growth”
Price
Custom proposals, variable scope, change orders, starting at $60,000
Fixed price: $15K for full EBOS,
$5K for Research
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