Welcome to Employer Brand Labs, where we're legally obligated to inform you that we're unhealthily obsessed with employer branding and we're dragging you down with us.
By reading this document, you have already agreed to everything in it. Sorry, that's just how we roll. Also, we've secretly implanted employer branding nanobots in your brain. They're harmless, except for the occasional urge to critique job descriptions at 3 AM.
By accessing this website, attending workshops, reading my books or even making accidental eye contact with me at a conference, you hereby agree to these Terms of Service. If you disagree with these terms, please close this tab immediately and go back to posting "we're hiring!" and publishing job descriptions that say "competitive salary" and "ping pong table" like it's 2010.
Employer Brand Labs has one singular, slightly unhinged mission: to create ONE MILLION employer brand thinkers by 2030. Yes, we know that's approximately 500 new employer branders per day. No, we haven't done the math on whether there are actually enough companies in the world to employ them all. That's Future Us's problem.
By using our services, you automatically become part of this mission whether you like it or not. You may find yourself involuntarily explaining "employer value propositions" to strangers at dinner parties. We accept no liability for the friends you will lose in this process.
Our services include, but are not limited to:
As a user of our services, you are obligated to:a) Use the phrase "differentiated value" at least 12 times in every employer branding meeting b) Take dramatic gasps when someone suggests using stock photography c) Develop an irrational hatred of generic job descriptions d) Become physically unable to look at your company's careers page without critiquing it e) Evangelize employer branding to at least 5 unwilling victims per quarter
Any employer branding ideas you have while showering, driving, or during boring meetings legally belong to Employer Brand Labs. We can't legally enforce this, but we'll know, and we'll be disappointed in you.
We reserve the right to terminate your account if:
Employer Brand Labs cannot be held responsible for:
We may update these Terms of Service whenever we have a new employer branding epiphany, which happens approximately every 4.7 minutes. Updates will be communicated via humming, cryptic personal ads in your local free weekly paper, or passive-aggressive LinkedIn posts.
By agreeing to these terms, you acknowledge that employer branding is not a fad, a trend, or "just HR stuff." It is a lifestyle, a religion, and eventually, your entire personality. Should you become the 1,000,000th employer brander we create, you will be required to accept a giant novelty check in a public ceremony and give a speech about how employer branding changed your life. How does the afternoon of the 23rd work for you?
For real though, behind all the jokes and hyperbole, Employer Brand Labs actually does believe that when organizations authentically showcase their true mission, working experience and reward structure, the world becomes a slightly better place. Our unhinged mission to create a million employer branders is our way of saying "maybe we should stop lying to job candidates and start building workplaces worth talking about." But don't tell anyone we said that—we have a reputation for nonsense to maintain.
Questions about these terms should be sent to:
By continuing to use our services, you confirm that you've read these terms, you're laughing at our jokes (even the bad ones), and you're ready to join the employer brand revolution. May your EVP be strong and your candidate journey be frictionless.
© 2025 Employer Brand Labs - Turning coffee into compelling employer brands since whenever we started.
© 2025 Employer Brand Labs LLC. All rights reserved.
