Most mid‑sized biotechs are recycling the exact same hiring messages: Swap the logo and your career site could be anyone’s site.
Because it's not clear how you're different, elite scientists default to salary instead of believing your mission. We help you break the sameness barrier with an employer brand so precise and believable that your perfect hire feels it was written just for them.
Trusted by talent leaders, marketers & business drivers
“Mid‑sized U.S. biotechs keep repeating the same generic pitch—only the logo changes—and it’s draining both time and credibility.”
— 2025 Biotech Employer Brand Benchmark Report
Every day a Principal Scientist seat stays open, you can burn as much as $23,000* in lost productivity and contractor overages (and more for projects in Phase III trials).
When TA is forced into order‑taking mode, hiring managers settle, leadership panics, and finance asks, “Why do we spend so much yet still scramble?”
Every company has a nice looking career site, jobs written with AI, and Canva-based social posts. Every company looks good, which means they all kinda look the same.
And you can't win looking and sounding like everyone else.
It’s Monday, 8:15 a.m.
Three PhD‑level candidates from blue‑chip pharmas have already applied, each quoting a specific insight lifted straight from your revamped careers page.
By Wednesday, two have locked in interviews without a single salary objection, and your VP of Research has pinged the CEO: “This brand overhaul is already working.”
For companies with a choosable employer brand, that sequence isn’t a fairy tale. It’s just another week.
Founded by James Ellis, author, keynote speaker, and builder of brands for companies like Recursion, we turn “attractive” employer branding on its head. Instead of polishing clichés, we surface the specific and unique differentiated value that makes your company the obvious scientific home for talent you want to hire.
Because pretty brands fade. Choosable brands grow.
We bundle multiple proprietary models into a single sprint that converts your untapped advantages into magnetizing copy scientists actually quote back to recruiters.
Outcome: a complete brand strategy and message kit your TA team, marketers and hiring managers can deploy immediately to ads, job postings, outreach messaging, conference booths, and the careers page.
We’re in stealth. Can you still help?
We already hired a marketing agency: Won’t this overlap?
How involved is my team?
Do you handle visual design, website design or ?
Every touchpoint is architected to convert attention into an unmistakable “yes.”
Employer Brand Labs — Building brands that scientists choose, not just notice.
I can confidently say that his work was nothing short of exceptional. He was able to deliver a highly detailed, fast-turnaround strategy that not only met but exceeded our expectations. I highly recommend James for anyone looking for a skilled, reliable, and insightful brand strategist. His professionalism, creativity, and dedication make him a standout in his field.
-Amber K. Senior Director of Talent
[Our new employer brand] was extremely valuable and eye opening. We all knew we had some issues with our employer brand. Your ideas and perspective helps us design stronger recruitment messages and a much stronger employer brand marketing strategy.
- Dennis M. Marketing and Culture Leader
Thank you James for taking us on this journey. A step-by-step process with the right speed, the right methods and the right focus to find all the valuable insights in its own company. Thank you again, so much appreciated.
-Theresa H. Employer Brand Manager
Whether you are a talent acquisition professional with an interest in employer brand or an experienced employer brander who is looking for tools to set your organization up for recruiting success. I can guarantee that you will walk away wishing someone had given you these tools years ago.
-Andrea M. Director of Talent and Brand
110% recommend! We got so much out of it and James was unreal. So patient, enthusiastic, knowledgeable, engaging, all the other great words! It really helped us open our eyes to what was already in front of us and really promote the great things that we offer!
-Olivia Human Resources Officer
It was amazing! I kept getting pings on teams from people saying “He’s so great! This is amazing!” Etc. The overall explanation of how we need to differentiate and then digging into their questions and real world examples got the creative juices flowing. You kept it engaging and fun and I got a lot of great feedback about that too.
- Christy S. Talent Acquisition Leader
"There were no surprises in what James shared from his findings, but rather a clarity we previously had trouble defining for ourselves. For a subject that has an ROI that is often hard to quantify, James helped put things in terms that would help create buy-in from other key members of the organization!“
-Ashley S. Head of TA
© 2025 Employer Brand Labs LLC. All rights reserved.
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