Employer Brand Resources

I'm James Ellis, the Employer Brand Nerd.

I've been helping companies of every shape and size understand their own employer brand and how to leverage it to attract and retain great talent.

Here are some resources for people looking to build their talent pipeline, augment their talent strategy, and accelerate their recruiting.

You know, employer brand stuff.

Downloadable Employer Brand ebooks

Pharma/Biotech Career Sites

A review of career site messaging at 30 companies to find similarities, differences, and opportunities for talent acquisition teams in biotech and pharma.
I love a good Audit!

Employer Brand Hacks

105 free (and mostly free) ways to integrate, activate and accelerate your employer brand. From recruiting and hiring managers to marketing and leadership, this is like activation brainstorming in a box.
Get that ebook!

Better Social Media Posts

You probably spend a shocking amount to time writing social content. Wouldn't you like to ensure it's actually helping you communicate and support your brand? This guide will make your very next post better.
I need that ebook!

The CMO's Guide to EB

CMOs have spent a long time ignoring what was happening with their employer brand. For the good of the company and for the good of the brand, that end now.
Ooh! That's a good one!

The TA Leader's Guide to EB

Employer branding is the beating heart of any talent strategy, so we need TA leadership to stop seeing employer brand as the "pretty pictures" folks and instead as the "recruiting accelerator" people.
So is that one! Gimme!

EVPs Don't Work That Way

The way most people think about EVPs isn't just wrong, it is counter-productive. But if you understand how EVPs actually work, you can build a strategy that takes advantage and attracts people to you.
That seems handy. Requesting!

Books and Podcasts for EB'ers

Do you need some inspiration and spark? Tired of hearing the same old advice about employer branding from the same old people? This list of people not inside of employer brand space is just what you need!
I can has ebook?

New book!

Coming this spring!

Get on the waiting list!

Articles and Guesting on Podcasts


Watch more videos

Serious Employer Brand Training and Coaching

EVP Workshop

In six weeks, you will build your own employer brand. Seem impossible? It isn't. Recruiters, HRBPs, marketers and EB specialists, will use the same methodology that build brands and walk away with their own.
Be your company's recruiting hero

Mastermind Group

If you're an employer brand pro who is looking to give their thinking (and their career) a boost, nothing beats talking serious shop with other pros. No topics are off limits.
Learn more with peers

Employer Brand for Recruiters

Recruiters are the front line of your employer branding, but have you ever trained them on the brand properly? This video course is the fastest way to get your recruiters ready to take advantage of your brand.
Check out the course

1:1 Coaching

Sometimes you just need custom training from someone who's been there before. From Developing and activating a brand, to navigating office politics and influencing leaders, I can help.
Email me and let's talk!

My core channels

Employer Brand Headlines logo
Employer Brand Headlines
Weekly Newsletter 📰
Since 2019, this free newsletter has landed in the inboxes of thousands of employer brand professionals to help them stay sharp as the industry evolves.
Talent Chooses You book cover
Talent Chooses You
Book 📙
Published in 2020, this book has been called the bible of the employer branding industry. In 2022, it was made 100% open source to that anyone could access and use it.

Ready to tap into your employer brand?

A strong and clear employer brand:
📍 Attracts candidates and applications
📍 Increases recruiter response rates
📍 Increases candidate quality
📍 Supports your corporate and consumer brand
📍 Encourages employee advocacy
📍 Increases referral rates
📍 Isn't just for "big" companies

If you're ready to see how employer branding can help you compete for talent against anyone, just fill out the form.