Trusted by talent leaders, marketers & business drivers
The 30-Second Version: Your fast-growing company doesn't need another hiring platform—you need a sharper employer brand. While you're burning budget trying to compete with industry giants, you're missing your real advantage: authentic stories, speed, and coherent candidate experiences that big companies can't match. We turn your sub-2,000 size into a superpower by uncovering what makes you uniquely choosable and packaging it into messaging that actually converts.
One sprint, one playbook, and you'll stop apologizing for not being Google.
You've added another platform to the stack. The AI screening tool. The candidate experience widget. The analytics dashboard that promises to "revolutionize" hiring.
Yet here you are:
Here's the uncomfortable truth: Tech without a compelling employer brand is like turning up the volume on static. You're not solving the problem—you're just distributing it more efficiently.
In fact, trying to be Google (or whatever giant dominates your industry) is exactly the wrong play.
When you're under 2,000 employees, you have advantages the giants can't buy:
With 1,000 people, every story is traceable to a real human. That CEO who still does quarterly lab walk-throughs? The product team that pivoted the entire roadmap based on one customer conversation? These aren't manufactured PR moments. They're Tuesday.
While enterprise competitors navigate 14 approval layers for a career site update, you can transform your entire employer brand in 6 weeks. Not quarters. Weeks.
Every touchpoint—from LinkedIn outreach to offer letter—can tell the same compelling story. No mixed messages. No corporate telephone game. Just clarity.
A choosable employer brand doesn't compete on perks or pay. It gives the right talent an irresistible reason to pick you—then removes every obstacle in their decision path.
Generic value props anyone could claim
Specific promises only you can keep
Focus groups and committees until the message is vanilla
One focused sprint to nail your singular truth
Expensive campaigns that burn bright and fade fast
Sustainable messaging that works everywhere
More tools → more complexity → more $$$
Focused → faster results → better outcomes
When candidates can articulate exactly why you're their obvious choice—not just a good option—everything accelerates.
We analyze 8 direct talent competitors to identify your blue ocean. Where they zig, you'll zag—with data to prove it.
Every PowerPoint deck, Glassdoor review, and water cooler story contains clues. We excavate the authentic advantages hiding in plain sight.
Your recruiters, marketers, and hiring managers tell us what's interesting and real before you go live.
30-40 employees record selfie videos explaining why they stay. Unscripted. Unfiltered. Undeniably real.
One document. 20-30 pages. Everything you need.
✓ Strategic Foundation: Where you started, what makes you different, where you're headed
✓ Market Position: Your competitive whitespace, backed by data
✓ Brand Architecture: Positioning statement + memorable rally cry
✓ Ready-to-Deploy Assets:
Hand it to leadership for buy-in. Share it with recruiters for consistency. Reference it in every hiring conversation. This isn't yet another deck. It's your operating system for attracting the right talent.
Schedule a conversation: No generic pitch decks. Just straight talk about process, timeline, and outcomes.
Or, watch a quick video on the power of being choosable.
P.S. Still convinced you need another tech platform? Let's talk about that too. Sometimes the best tool is knowing when not to use one.
Seeing your problem in a new way reveals brand new ways to solve it.
Every touchpoint is architected to convert attention into an unmistakable “yes.”
I can confidently say that his work was nothing short of exceptional. He was able to deliver a highly detailed, fast-turnaround strategy that not only met but exceeded our expectations. I highly recommend James for anyone looking for a skilled, reliable, and insightful brand strategist. His professionalism, creativity, and dedication make him a standout in his field.
-Amber K. Senior Director of Talent
[Our new employer brand] was extremely valuable and eye opening. We all knew we had some issues with our employer brand. Your ideas and perspective helps us design stronger recruitment messages and a much stronger employer brand marketing strategy.
- Dennis M. Marketing and Culture Leader
Thank you James for taking us on this journey. A step-by-step process with the right speed, the right methods and the right focus to find all the valuable insights in its own company. Thank you again, so much appreciated.
-Theresa H. Employer Brand Manager
Whether you are a talent acquisition professional with an interest in employer brand or an experienced employer brander who is looking for tools to set your organization up for recruiting success. I can guarantee that you will walk away wishing someone had given you these tools years ago.
-Andrea M. Director of Talent and Brand
110% recommend! We got so much out of it and James was unreal. So patient, enthusiastic, knowledgeable, engaging, all the other great words! It really helped us open our eyes to what was already in front of us and really promote the great things that we offer!
-Olivia Human Resources Officer
It was amazing! I kept getting pings on teams from people saying “He’s so great! This is amazing!” Etc. The overall explanation of how we need to differentiate and then digging into their questions and real world examples got the creative juices flowing. You kept it engaging and fun and I got a lot of great feedback about that too.
- Christy S. Talent Acquisition Leader
"There were no surprises in what James shared from his findings, but rather a clarity we previously had trouble defining for ourselves. For a subject that has an ROI that is often hard to quantify, James helped put things in terms that would help create buy-in from other key members of the organization!“
-Ashley S. Head of TA
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