Keynote Overview
You’re spending more on ads, tools, and “brand polish” while response rates, show rates, and offer acceptance stall. The strongest candidates don’t ghost; you were never on their shortlist to begin with. And for great hires, nothing happens until they choose you first.
Becoming Choosable gives your team a practical, repeatable way to get chosen by the right candidates—without buying another tool. You’ll leave with a one-page Choosability Canvas and a 30-day rollout plan that turns vague EVP promises anddecks into real signals across jobs, outreach, social, and interviews.
Investment: $5,000–$10,000
Formats: Virtual • In-Person • In-Person + Workshop
Ready to stop chasing and start getting chosen? Book Becoming Choosable and leave with a one-page canvas and the recruiter scripts to turn interest into eager yeses.
Pick your date, share your audience size and one target role, and I’ll tailor the live mini-makeover to your world: no new tools, no rebrand, just clearer signals that move reply rate, show rate, time-to-yes, and offer acceptance in the right direction.
Mid-market teams use this to beat big names without big spend; your leaders will see the math, your recruiters will use the plays, and your pipeline will feel the difference in 30 days.
Lock in your slot now and let’s make your company the obvious choice for the people who grow it.
Your leadership is looking at you and your team skeptically. The usual grab-bag of job boards, ads and tech tools isn't working (and yet keeps getting more expensive).
A new strategy not only makes every tactic and tool more effective, it highlights your skill as a leader, as someone who understand that their job isn't to fill the ATS, but rather to help grow the company.
Send your timing and I’ll return availability and an activation timeline tailored to your roles.
Let's get you your seat at the table.
Maybe you need to get your teams excited about employer branding.
Or you need to bring teams together to become advocates.
Or you need to teach your hiring managers how to support TA.
Or you need to get leadership onboard a strategy shift.🔥
Or you need to train your recruiting teams.
Or you need to brainstorm employer brand activation.
Or you just need to make your CFO happy.📈
As a featured keynote at in-house events for Coca-Cola, Kohler, Concept Bureau, Alstom, Schlumberger, Deutsche Bahn Group, MOL Group, Twitter (RIP), Indeed, and many others, I've helped companies hire better by re-thinking the power of their employer brand and building creative recruitment strategies.
In short, I can get your people excited about what we do.
Creating change isn't easy. It doesn't happen because you have better data. It doesn't happen because it helps the company. It doesn't happen because you're right.
People change and take action because you get them to enroll in your vision. You fire up their emotions, change their perspective, and give them the tools to make change.
I know you want your company or organization to achieve more through talent: attracting better people faster and easier, getting them to fall in love with your brand, and stay longer.
Whether it is getting executive buy-in, training TA teams, or turning different teams into employer brand advocates, I can help you make your vision real.
.jpg)
Attract the right people before your competitors even get considered.
Let’s build an employer brand that makes saying "yes!" the easy part.
© 2025 Employer Brand Labs LLC. All rights reserved.