Employer branding for companies who can’t afford to f¢*k around

Is your employer branding working?

Don't guess.
Know for sure.

Your employer brand is gorgeous. But is it speaking to your target audience? Is it helping you stand out in a crowded talent market? Is it creating value?

Find out for free.

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Trusted by talent leaders, marketers & business drivers

Dod you build and launch your own employer brand/EVP in-house?
Maybe you hired a big-name agency to do it.
But do you know how well your employer brand is working for you?

Are you actually different? Or just trying to be louder?

Most employer brands promise “mission-driven teams,” “collaboration,” and “competitive pay.” Candidates have learned to tune it out. Our brand diagnostic cuts through the copy to show whether your story is truly distinctive, or just another chorus of platitudes.

Fill out the form below, and I'll run a complete diagnostic on your recruiting messaging.

What you'll learn

To a candidate looking at your career site, is your message standing out? Or blending in? This report delivers a shared, evidence-based baseline that aligns executives and recruiters on what’s real versus wishful thinking. In a few minutes, you'll see exactly what you need to do to increase:

  • Focus: Pinpoint the one area where you can truly win and concentrate resources there.
  • Alignment: Give leadership and TA a common reality so decisions get made, not debated.
  • Credibility: Replace platitudes with proof, reducing skepticism and increasing offer acceptance.
  • Efficiency: Stop overspending on compensation to make up for a fuzzy story; let clarity do the heavy lifting.

The net effect: this report is the fastest way to sharper messaging, stronger recruiter talk tracks, fewer cash-heavy offers, and faster yeses from the right people.

Ready to see if you've given yourself an advantage?

Fill out the form below and in 72 hours, we'll produce a punchy, decision-ready diagnostic you can hand to leadership and recruiters. No slides. No workshops. Just the truth.

Get your free brand diagnostic:

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Our latest insights

Seeing your problem in a new way reveals brand new ways to solve it.

Everything you think you know about employer branding is likely outdated. Don't get caught bringing 2015 thinking to your 2025 hiring problems.
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Employer branding that just thinks in terms of recruiting is like a Ferrari you never take out of the garage.
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TA leaders who know how employer branding gets them their seat at the table are the ones who thrive.
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Two Ways To Get Started

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Custom Reporting and Insights

From deep-dive clarity reports to who well you are executing against your current EVP to a 360-degree competative audit, knowledge is power.

What Is Your Brand Telling TalentToday?
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Employer Brand and Talent Strategy Development

You are three weeks away from having an actionable and strategic employer brand that will put you head-and-shoulders over your competition.

How we build Decision Engines for your Candidates

More than "branding." 
Preference Engineering.

Every touchpoint is architected to convert attention into an unmistakable “yes.”

It’s not about putting lipstick on a pig.
It’s about showing how delicious the bacon is.

What people say about our work

I can confidently say that his work was nothing short of exceptional. He was able to deliver a highly detailed, fast-turnaround strategy that not only met but exceeded our expectations. I highly recommend James for anyone looking for a skilled, reliable, and insightful brand strategist. His professionalism, creativity, and dedication make him a standout in his field.
-Amber K. Senior Director of Talent

[Our new employer brand] was extremely valuable and eye opening. We all knew we had some issues with our employer brand. Your ideas and perspective helps us design stronger recruitment messages and a much stronger employer brand marketing strategy.
- Dennis M. Marketing and Culture Leader

Thank you James for taking us on this journey. A step-by-step process with the right speed, the right methods and the right focus to find all the valuable insights in its own company. Thank you again, so much appreciated.
-Theresa H. Employer Brand Manager

Whether you are a talent acquisition professional with an interest in employer brand or an experienced employer brander who is looking for tools to set your organization up for recruiting success. I can guarantee that you will walk away wishing someone had given you these tools years ago.
-Andrea M. Director of Talent and Brand

110% recommend! We got so much out of it and James was unreal. So patient, enthusiastic, knowledgeable, engaging, all the other great words! It really helped us open our eyes to what was already in front of us and really promote the great things that we offer!
-Olivia Human Resources Officer

It was amazing! I kept getting pings on teams from people saying “He’s so great! This is amazing!” Etc. The overall explanation of how we need to differentiate and then digging into their questions and real world examples got the creative juices flowing. You kept it engaging and fun and I got a lot of great feedback about that too.
- Christy S. Talent Acquisition Leader

"There were no surprises in what James shared from his findings, but rather a clarity we previously had trouble defining for ourselves. For a subject that has an ROI that is often hard to quantify, James helped put things in terms that would help create buy-in from other key members of the organization!“
-Ashley S. Head of TA