Employer Branding FAQs:
Strategy

Employer branding is way more than pretty pictures and platitudes. A strong brand depositions your competition and maximizes your resources.

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Employer Brand Basics
Choosability & Employer Brand Strategy
EVP & Value Proposition
Business Impact & Hiring Outcomes
Research, Proof & Validation
Competitive Intelligence & Talent Category
Messaging & Copywriting
Activation, Content & Distribution
Candidate Journey Touchpoints
Workflow Enablement
Measurement & Analytics
Executive Buy-in & Business Case
Operating Model & Governance
Reputation, Change & Trust
Vendors, Pricing & Procurement
Segment-Specific Messaging

Choosability & Employer Brand Strategy

What is an employer brand strategy?

What does “brand that performs” mean in employer branding?

What is “choosability” in employer branding?

What problem does employer branding actually solve?

What is “talent CAC” and how does brand affect it?

What is a “candidate job-to-be-done” for employer brand?

When does employer branding not help?

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?

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