Choosability is how easily the right candidates can decide “yes” to you vs other options—based on clarity + proof.

Choosability is the outcome you want: being the employer candidates prefer when they have choices. It’s driven by (1) differentiation (why you’re meaningfully different), (2) relevance (why that difference matters to this role/person), and (3) credibility (proof that it’s true). Most companies lose on choosability because their message is generic, their proof is thin, or the hiring experience contradicts the story. Building choosability means making the decision easy: clear role outcomes, clear growth/value exchange, clear tradeoffs, and evidence (examples, data, stories, behaviors) that candidates trust.