Talent CAC is what it costs to acquire a hire. Strong brand lowers it by improving inbound and conversion.

Talent CAC (customer acquisition cost, applied to hiring) is the total cost to get one accepted offer or one start—ads, agencies, tools, recruiter time, and hiring manager time. Employer brand reduces Talent CAC by increasing organic/direct demand and improving stage-to-stage conversion. When candidates understand “why you” quickly and believe it, you spend less to attract them, and fewer hours are wasted on misfit screening, drop-off, and declined offers. The biggest CAC killers are generic messaging, inconsistent interviews, and late-stage surprises. A proof-backed employer brand makes hiring more efficient—like improving a sales funnel reduces CAC.