Employer Branding FAQs:
Candidate Journey Touchpoints

The biggest impressions happen after they apply.

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Employer Brand Basics
Choosability & Employer Brand Strategy
EVP & Value Proposition
Business Impact & Hiring Outcomes
Research, Proof & Validation
Competitive Intelligence & Talent Category
Messaging & Copywriting
Activation, Content & Distribution
Candidate Journey Touchpoints
Workflow Enablement
Measurement & Analytics
Executive Buy-in & Business Case
Operating Model & Governance
Reputation, Change & Trust
Vendors, Pricing & Procurement
Segment-Specific Messaging

Candidate Journey Touchpoints

Is employer branding just a tagline and career site refresh?

What are the best careers site sections for conversion?

What should our careers site say (beyond “we’re great”)?

What are the highest-impact employer brand touchpoints?

How do I improve careers site conversion rate?

How do I fix a careers site that gets traffic but no applies?

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?

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