The ones that decide outcomes: job posts, outreach, recruiter screens, hiring manager intro, panel consistency, and the close.

Prioritize touchpoints that change candidate behavior. Typically: (1) job post opener, (2) recruiter outreach, (3) recruiter screen narrative, (4) hiring manager first 2 minutes, (5) panel interview consistency + proof, and (6) offer close (risk reduction + why choose us now). These moments shape apply, continue, and accept decisions. Fixing them yields faster impact than broad content production.