Say what’s true and useful: who you’re for, what you build, how you work, and proof candidates trust.

A careers site should help candidates decide quickly. Lead with a clear position (“We’re the place for X kind of talent because Y”), then show role-relevant proof: real work, stories with context, growth mechanics, leadership behaviors, and tradeoffs. Make it easy to find: role pages that explain impact and success, not just benefits. If your site only says “great culture,” candidates can’t tell if they’ll thrive—and you won’t become choosable to the right people.