Your traffic isn’t qualified or your message isn’t convincing. Align intent, clarify the role promise, add proof, reduce friction.

Diagnose in two steps: traffic quality (where visitors come from, which roles they view) and message friction (what they see before applying). If visitors bounce, your opening story is generic or irrelevant. If they start but don’t finish, your apply flow or JD is the problem. Add a strong role promise above the fold, show proof quickly, and make fit signals clear. Ensure the apply process is simple and mobile-friendly. Then measure apply starts, completion rate, and apply quality by source. Choosability is conversion, not impressions.