Role-specific “why this role,” proof of work, growth paths, how you hire, and fit/tradeoff signals.

Conversion sections typically include: (1) Why this role/team (impact + ownership), (2) How we work (decision-making, standards, pace), (3) Proof (projects, metrics, stories, artifacts), (4) Growth & mobility (how careers actually progress), (5) What to expect in hiring (stages + timeline), and (6) Fit signals/tradeoffs (who thrives here). These sections reduce uncertainty and increase trust—two big drivers of apply and accept.