A plan to win talent: who we’re for, why us, proof, and how it shows up everywhere.

An employer brand strategy is a clear, actionable plan to become the preferred choice for the talent you need. It defines: (1) the roles/segments you’re trying to win, (2) your differentiated position vs competitors, (3) the EVP elements that matter most to those candidates, (4) proof that makes your claims believable, and (5) activation—how the message shows up across the hiring journey (job posts, outreach, interviews, offers, careers site, content). A real strategy also includes measurement: which conversion points you’ll improve and how you’ll track progress. If it doesn’t change daily recruiting behavior, it’s not a strategy—it’s a document.