Clarity + specificity + proof + fit signals. It should help candidates decide, not just describe.

High-converting JDs reduce uncertainty. They’re specific about impact, scope, and success metrics; they show what’s unique about the work; and they provide credible proof (examples, context, what’s true in practice). They also include tradeoffs—so candidates can self-qualify—and they remove friction (shorter, scannable, clear process). If a JD reads like every other company’s, you’ll get low-intent applicants and lots of noise. If it reads like a clear opportunity with evidence, you’ll get fewer-but-better applicants and higher apply-to-screen conversion.