Turn it into modular sections: “why this role,” proof, fit signals, and a clear close, then test conversion.

Use the brief to build job post modules that convert: a strong “why this role” opener (impact + ownership), 3–5 proof-backed differentiators, clear success outcomes, and explicit fit/tradeoff signals (“who thrives here”). Keep requirements focused and role-real, not laundry lists. Make the close concrete: what happens next, timeline, what to expect. Then measure apply-to-screen and qualified apply rate by version. Job posts are a conversion tool—when you make them specific and credible, you attract the right people faster and reduce noise.