Messaging & Copywriting (Jobs/Outreach/Talk Tracks)

How do I reduce unqualified applicants with better messaging?

Short Answer

Add fit filters: outcomes, must-haves, and tradeoffs. Make “not for everyone” explicit.

Long Answer

Unqualified volume is usually a clarity problem. Tighten the role outcomes (“You will own X”), list true must-haves (not wish lists), and state the tradeoffs (shift schedule, pace, ambiguity, on-call, travel). Use screening questions aligned to must-haves and include realistic examples of the work. When candidates can accurately predict the job, they self-select out earlier—saving recruiter time and improving pipeline quality. Becoming choosable isn’t about getting more applicants; it’s about attracting the right ones efficiently.

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?