Tools, not theater

Designed to Empower TA Leadership

We build the brand you run—playbooks, scripts, and sequences your team uses tomorrow. No dependence. No pitch-of-the-month.

You're the hero here.

An abstract image of a small business leader looking over a business

What it is: Enablement, not dependency

We’re the anti‑agency. The goal isn’t to rent you creative—it’s to make your team dangerous. You keep the playbooks, recruiter scripts, job‑post headlines, email cadences, CRM personalization frameworks, hiring‑manager talking points, and governance rules. We train the team and wire everything into your ATS/CRM/enablement tools so it runs in the flow of work.

In practice: templates that autofill role specifics, outreach openers tuned for your talent pools, cadence timing that reflects your SLA, and a one‑page “why us” card every recruiter can send by lunch.

Why it works: Adoption beats aspiration

Beautiful assets don’t change pipelines—adopted tools do. By shipping simple, specific, copy‑and‑paste components that live where your recruiters already work, you get consistency and speed. Messaging stops drifting, interviews get tighter, and TA looks like a value center because the work converts.

Translation: fewer theatrics, more throughput.

Problems this fixes

  • “What do I send?” → Scripts, sequences, and headline packs remove guesswork.
  • Vendor dependency. → Tools and training live with you; fire us (nicely) when you’re ready.
  • Inconsistent messaging. → One message house + guardrails; less drift and back‑and‑forth.
  • Low reply rates. → Specific, proof‑led opens lift conversations in week one.
  • Offer stalls. → Manager talking points and WIIFM framing reduce renegotiation.
  • New recruiter ramp is slow. → Recorded enablement + starter kit = day‑one competency.

Not an agency. On purpose.

  • Ship > showcase. Assets that get used, not admired.
  • Weeks, not quarters. 3‑week build; assets in market within days.
  • Activation‑first. Everything wired to ATS/CRM workflows.
  • Price clarity. Transparent scope; no surprise invoices.
  • You own it. Our goal is that you don’t need us.

Outcomes you’ll feel in 30 days

  • Reply rate goes up because you're leaning on proof‑led openers.
  • Qualified applicants goes up and lifts first‑interview quality.
  • Offer acceptance goes up because you're offering a clearer, more credible WIIFM.
  • Channel waste declines because you're spend shifts to what actually converts.

I'm excited to make you your company's hero. Let's go!

Ready to make performance the point?

The State of Employer Branding

A selection of our most recent research for you to use.

Two Ways To Get Started

An image of an employer brand report

Custom Reporting and Insights

From deep-dive clarity reports to who well you are executing against your current EVP to a 360-degree competative audit, knowledge is power.

What Is Your Brand Telling TalentToday?
Image of a poster that says "Strategy Replaces Effort"

Employer Brand and Talent Strategy Development

You are three weeks away from having an actionable and strategic employer brand that will put you head-and-shoulders over your competition.

How we build Decision Engines for your Candidates

More than "branding." 
Preference Engineering.

Every touchpoint is architected to convert attention into an unmistakable “yes.”

It’s not about putting lipstick on a pig.
It’s about showing how delicious the bacon is.

Trusted by talent leaders, marketers & business drivers

What people say about our work

I can confidently say that his work was nothing short of exceptional. He was able to deliver a highly detailed, fast-turnaround strategy that not only met but exceeded our expectations. I highly recommend James for anyone looking for a skilled, reliable, and insightful brand strategist. His professionalism, creativity, and dedication make him a standout in his field.
-Amber K. Senior Director of Talent

[Our new employer brand] was extremely valuable and eye opening. We all knew we had some issues with our employer brand. Your ideas and perspective helps us design stronger recruitment messages and a much stronger employer brand marketing strategy.
- Dennis M. Marketing and Culture Leader

Thank you James for taking us on this journey. A step-by-step process with the right speed, the right methods and the right focus to find all the valuable insights in its own company. Thank you again, so much appreciated.
-Theresa H. Employer Brand Manager

Whether you are a talent acquisition professional with an interest in employer brand or an experienced employer brander who is looking for tools to set your organization up for recruiting success. I can guarantee that you will walk away wishing someone had given you these tools years ago.
-Andrea M. Director of Talent and Brand

110% recommend! We got so much out of it and James was unreal. So patient, enthusiastic, knowledgeable, engaging, all the other great words! It really helped us open our eyes to what was already in front of us and really promote the great things that we offer!
-Olivia Human Resources Officer

It was amazing! I kept getting pings on teams from people saying “He’s so great! This is amazing!” Etc. The overall explanation of how we need to differentiate and then digging into their questions and real world examples got the creative juices flowing. You kept it engaging and fun and I got a lot of great feedback about that too.
- Christy S. Talent Acquisition Leader

"There were no surprises in what James shared from his findings, but rather a clarity we previously had trouble defining for ourselves. For a subject that has an ROI that is often hard to quantify, James helped put things in terms that would help create buy-in from other key members of the organization!“
-Ashley S. Head of TA