Employer brand as an operating system for hiring, not a campaign. It’s an engine that clarifies why us, codifies proof, and directs recruiter behavior—so the right people say yes faster and the wrong people opt out sooner.
In practice, that means: a message house tied to business goals, a proof library, job‑post headlines, recruiter openers, career‑site copy starters, and simple governance rules—assets your team can use tomorrow.
“Pretty” doesn’t cover critical roles or protect product timelines. Reducing decision friction does. Clear value props, honest trade‑offs, and specific proof remove doubt from first touch to offer. TA and leadership finally share a scoreboard and use it to prioritize channels, copy, and outreach that convert, not just get seen.
“Pretty” doesn’t cover critical roles or protect product timelines. Reducing decision friction does. Clear value props, honest trade‑offs, and specific proof remove doubt from first touch to offer. TA and leadership finally share a scoreboard and use it to prioritize channels, copy, and outreach that convert, not just get seen.
A selection of our most recent research for you to use.
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Every touchpoint is architected to convert attention into an unmistakable “yes.”
Trusted by talent leaders, marketers & business drivers
I can confidently say that his work was nothing short of exceptional. He was able to deliver a highly detailed, fast-turnaround strategy that not only met but exceeded our expectations. I highly recommend James for anyone looking for a skilled, reliable, and insightful brand strategist. His professionalism, creativity, and dedication make him a standout in his field.
-Amber K. Senior Director of Talent
[Our new employer brand] was extremely valuable and eye opening. We all knew we had some issues with our employer brand. Your ideas and perspective helps us design stronger recruitment messages and a much stronger employer brand marketing strategy.
- Dennis M. Marketing and Culture Leader
Thank you James for taking us on this journey. A step-by-step process with the right speed, the right methods and the right focus to find all the valuable insights in its own company. Thank you again, so much appreciated.
-Theresa H. Employer Brand Manager
Whether you are a talent acquisition professional with an interest in employer brand or an experienced employer brander who is looking for tools to set your organization up for recruiting success. I can guarantee that you will walk away wishing someone had given you these tools years ago.
-Andrea M. Director of Talent and Brand
110% recommend! We got so much out of it and James was unreal. So patient, enthusiastic, knowledgeable, engaging, all the other great words! It really helped us open our eyes to what was already in front of us and really promote the great things that we offer!
-Olivia Human Resources Officer
It was amazing! I kept getting pings on teams from people saying “He’s so great! This is amazing!” Etc. The overall explanation of how we need to differentiate and then digging into their questions and real world examples got the creative juices flowing. You kept it engaging and fun and I got a lot of great feedback about that too.
- Christy S. Talent Acquisition Leader
"There were no surprises in what James shared from his findings, but rather a clarity we previously had trouble defining for ourselves. For a subject that has an ROI that is often hard to quantify, James helped put things in terms that would help create buy-in from other key members of the organization!“
-Ashley S. Head of TA
Attract the right people before your competitors even get considered.
Let’s build an employer brand that makes saying "yes!" the easy part.
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