Choosability Engine + Tech

What it is: The Choosability Engine (async + AI + framework)

The Choosability Engine is our hard innovation: a research‑and‑activation stack that turns raw inputs into differentiated messaging and tools your recruiters can use now.

It combines:

• Async employee pulses (real voice, zero calendar tax)
• AI clustering that separates signal from noise
• AI‑driven data collection across public signals and your existing assets (career site, social posts, recruiter outreach)
• Choosable framework that translates signals into differentiation and proof
• EBL’s proprietary methods (MER, decision‑friction mapping, proof planning, activation‑first templates)

Why it works: Structural change + AI, not opinions

Old playbooks were built for 2010: long focus groups, consensus edits, creative‑first decks. They produce safe copy—and limp pipelines. The Choosability Engine is built for 2025:

• Collapses calendar time (days to patterns; weeks to activation)
• Removes HiPPO debates with evidence you can point to
• Reveals ownable differentiation by mapping your mission/experience/reward to evidence candidates actually value (and competitors can’t credibly claim)
• Structures for action (message house → proof plan → recruiter tools → launch)

Result: faster cycles, clearer differentiation, and copy that actually converts.

Problems this fixes

• “We sound like everyone else.” → A differentiation map shows what’s truly ownable and what to drop.
• “Research takes six months and ends in a deck.” → Days to patterns; weeks to activation—not quarters.
• “Leaders can’t agree on our story.” → Evidence ends HiPPO debates; MER aligns on mission/experience/reward.
• “Our outreach is ice‑cold (1% replies).” → Proof‑led openers and specific headlines raise responses fast.
• “Candidates ghost or say ‘not what I expected.’” → Clear trade‑offs reduce churn before onsite/offer.
• “Career site is a collage, not a case.” → Move to decision‑oriented copy with proof and examples.

Not an agency. On purpose.

• Evidence over opinions. Async + AI surfaces patterns you can defend.
• Speed with depth. Days → patterns; 3 weeks → activation, not six months to a deck.
• Activation‑first. Outputs are scripts, headlines, and sequences—built to ship.
• Proprietary methods. MER (Mission/Experience/Reward), decision‑friction mapping, and proof planning most shops don’t run.
• You own it. We hand you the stack and the playbooks; no dependency.

Outcomes you’ll feel in 30 days

• Reply rate goes up because you're leaning on proof‑led openers.
• Qualified applicants goes up and lifts first‑interview quality.
• Offer acceptance goes up because you're offering a clearer, more credible WIIFM.
• Channel waste declines because you're spend shifts to what actually converts.

This is the new school of employer brand building, all designed around modern tech and modern company needs.

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