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Great hiring fuels business growth. But most companies are drowning in a sea of sameness - boring job posts, generic messaging, and forgettable brands that candidates scroll right past.
Here’s the good news: When your employer brand actually speaks to the people who will drive your growth, they don't just apply. They choose you first.
Most employer brands? They look nice. They sound polished. And they fall completely flat in the market. That’s because they’re built like a PR campaign instead of a strategic asset.
I do things differently: Focusing on your business growth means I deliver results.
Traditional employer brands are expensive wallpaper: pretty but ineffective. I build brands on your differentiated value, transforming your uniqueness into strategy.
Your brand comes with a tactical playbook that equips your recruiters, marketers, and hiring managers to begin implementing it immediately.
Brands built by committee end up as watered-down platitudes. You'll see meaningful impact in weeks, not months or years.
I leverage cutting-edge technology to accelerate the process while ensuring the human touch that makes your brand genuinely connect.
Your recruiters will work smarter, not harder. Your hiring managers will get candidates they actually want. Your marketing team will get authentic stories that sell.
You don't have endless budgets. You need results yesterday. And you can't afford to blend into the background. That's exactly who I serve.
Your employer brand shouldn't cost more than two LinkedIn recruiter seats. Period.
With 11 years building successful employer brands, four books, 250 podcast episodes, I bring both innovation and experience to your brand development.
In short, I build employer brands for companies who can’t afford to f¢*k around.
Ready to make your brand work for you? Let’s build something real.
[Our new employer brand] was extremely valuable and eye opening. We all knew we had some issues with our employer brand. Your ideas and perspective helps us design stronger recruitment messages and a much stronger employer brand marketing strategy.
- Dennis M. Marketing and Culture Leader
Thank you James for taking us on this journey. A step-by-step process with the right speed, the right methods and the right focus to find all the valuable insights in its own company. Thank you again, so much appreciated.
-Theresa H. Employer Brand Manager
Whether you are a talent acquisition professional with an interest in employer brand or an experienced employer brander who is looking for tools to set your organization up for recruiting success. I can guarantee that you will walk away wishing someone had given you these tools years ago.
-Andrea M. Director of Talent and Brand
110% recommend! We got so much out of it and James was unreal. So patient, enthusiastic, knowledgeable, engaging, all the other great words! It really helped us open our eyes to what was already in front of us and really promote the great things that we offer!
-Olivia Human Resources Officer
"There were no surprises in what James shared from his findings, but rather a clarity we previously had trouble defining for ourselves. For a subject that has an ROI that is often hard to quantify, James helped put things in terms that would help create buy-in from other key members of the organization!“
-Ashley S. Head of TA
It's not a paint job. It's a tool set. One that helps you achieve more. [Download PDF]
When the entire company sees the value of employer brand, you find allies, achieve more, and look smart. [Download PDF]
It's 2025. Your company's recruiting strategy deserves more than pretty pictures and platitudes. [Download PDF]
Curious to see what a strong and actionable brand can do for you and your company? Let’s grab some time to discuss it.
With over a decade of experience building employer brands and EVPs for companies like Groupon, Roku, Webflow, Recursion, ASICS, TradeShift, and Telecare, I specialize in helping businesses that can’t afford to waste time or money. My focus? Creating employer brands that don’t just attract talent, they drive business growth.
Want to learn more about employer branding? I set up a dedicated Employer Brand Resources page, containing books, courses, videos, ebooks, articles and podcasts to help you with your employer brand journey.
-James Ellis
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