Employer Branding that fits your risk, urgency and budget.

The Employer Brand Operating System is the perfect fit for companies competing for talent against bigger brands.

You don't need a long, expensive brand project. You need clarity of differentiated value and field-ready language your recruiters can use immediately across your career site, job posts, outreach, and ATS messaging.

Employer Brand Operating System
Start with Research
Speaking and Keynotes

A better employer brand because you (and your company) will actually use it.

The number of employer brand projects currently gathering dust is brutal.
You don't need yet another deck no one looks at.
You don't need an EVP that sounds like a thousand other companies.
You need a brand operating system that makes it easy for recruiters, advocates, comms managers and leaders to leverage every day.

You aren't choosing a vendor.

You're picking a partner that makes you look strategic to leadership.

Most brand projects fail because:
  • Various teams (TA, marketing, comms, HR, social, leadership) aren't aligned and have very different understandings of what the project will deliver (or how it will impact the company).
  • You end up with a (long) deck that doesn't tell recruiters what to do or how to use it.
  • High prices leads to C-suite interference.
  • Slow turn-around means more opportunities for a brand-changing event to negate all the research or for stakeholders to lose interest.
Three ways forward
  • A complete employer brand operating system
  • Employer brand research
  • Speaking

Pick the right solution for you

Employer brand Operating System
Instant Research
Speaking and Keynotes

When you need the full system rather than a pile of slogans.

A right-sized employer brand operating system built for mid-market reality.The speed and pricing only feel “too good” if someone is still assuming old category rules.
Best for you if:
  • You’re hiring against bigger brands and your message is getting drowned out.
  • Your recruiters are improvising because there’s no consistent story.
  • You want a defensible, differentiated strategy you can scale across teams.
You'll get complete operating instructions:
  • The brand brief explaining where your brand came from and how it sets you apart.
  • Pre-written examples on how to use it on jobs, social media, outreach and automated messaging, etc.
  • 10 competitive audits and battle cards.
Investment and timeline: $15,000US, delivered in 3-6 weeks.
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Employer Brand Operating System

Low risk.
High credibility.
The perfect way to arm yourself for your next internal fight with marketing, finance or HR.

When you need proof before you place a bigger bet on a complete employer brand.
Best for you if:
  • You need “ammo” for an internal fight.
  • Leadership is skeptical of anything that smells like marketing.
  • You want to test the case for EBOS without a big commitment.
What you'll get
  • An audit of 10 competitors OR
  • A distillation of how candidates see you OR
  • Industry analysis to see what it takes to win.
Investment and timeline: $5,000US, delivered in 3-5 days.
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Let's start your Research

Amplification and Revalation to Create Action

Sometimes your biggest bottleneck isn’t insight. It’s belief.

Speaking is for moments when you want your leaders, hiring managers, or TA team to internalize the shift:from “employer brand as fluff” to employer brand as a growth lever.
Best for you if:
  • You’re trying to reset internal expectations around hiring and messaging.
  • You want to build urgency and shared language before or after EBOS.
Investment and timeline: $5,000US, delivered in 3-5 days.
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Where's your stage?

The cheapest way to improve your pipeline is to stop sounding like everyone else.

When your message is undifferentiated, every new tool is just a more expensive megaphone.
Fix the story, hone your strategy and define your difference so your spend, your effort, and your team finally compound.

How sure where to start?

Need proof + political safety?
Start with Research.
Need outcomes now?
Choose EBOS.
Need the organization to believe and move together?
Let's book a Presentation.
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