Finally, employer branding that just makes sense.

And makes an obvious impact to your company's growth.

If you’re a Head/Director/VP of TA at a growing company (200–2,000 employees) competing against bigger brands, you don’t need more employer brand “stuff.” You need a right-sized system that improves recruiting outcomes and gives your team language they can use immediately.

EBOS is the productized, mid-market path to being a Choosable employer: fast, fixed-price, and designed to change the way people experience your jobs in the wild, not just how they react to a slide deck.

Are we a good match for your needs?

You can't beat bigger and better-known companies using the tools, tactics and systems they do.

Leverage what makes your company unique to your own advantage.
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You can't win playing their game.
You win when you play your game.

Why the Employer Brand Operating System Exists

Employer branding hasn't changed since it was invented in 1991 to serve the largest companies.

Traditional employer brand is expensive and slow, yielding a handful of "magic words" in a deck most companies ignore 6 months later.

Giving talent enough meaningful information to make an informed choice is a smart strategy that needs to be re-thought for today's realities.

Discover What makes EBL Different

Employer brand that's better because you (and your team) will actually use it.

Do you really want an "EVP?"

Or do you want stronger messaging that aligns to what your company really offers?
Do you want that messaging embedded in every single touchpoint?
Do you want an instruction manual that everyone will understand (and use)?

Maybe it's time to re-think employer branding as an operating system that makes your work easier and more effective.

What you get in the EB OS

With the Employer Brand Operating System, you’re not betting on “better messaging,” you’re installing a system that makes it more likely you’ll see real shifts in pipeline quality, offer acceptance, and reliance on agencies. Every element is built to fit the way your org already operates, which is why it sticks. And because we build it with your team’s skills and bandwidth in mind, you leave with a playbook you can actually execute, not another strategy collecting dust.

Core Brand Architecture

What you get: A clear, practical map of your employer brand: what makes you different, who it’s for, and how that value shows up in the work, with core promise, pillars, proof points, and priority audiences in one place.

‍Why it helps: Instead of rewriting the story for every intake, job ad, or exec chat, everyone pulls from the same source of truth. Fewer debates, faster decisions, and more confidence that what you’re saying will land with the people you actually want to hire.

Competitive Audits and Battlecards

What you get: Concise audits and battle cards on your real talent competitors: what they promise, where they’re strong, where they’re vulnerable, and how to position yourself so candidates see, “Here’s why I’d pick you instead.”

‍Why it helps: When a candidate says, “I’m also talking to X,” you and your hiring managers don’t have to improvise. You’ve got ready-made intel and language, so those moments feel controlled instead of panicked.

Content Examples

What you get: A working swipe file of your brand in action: rewritten job posts, outreach, automated messages, social content, and candidate comms that show exactly how to use the OS in the real world.

‍Why it helps: No more blank-page stress or guessing what “on brand” means. Your team can copy, adapt, and ship quickly, which makes adoption easy and dramatically increases the odds the new brand actually shows up everywhere candidates meet you.

AI Ready

What you get: Tailored instructions and prompts that plug your Employer Brand OS into an LLM (like ChatGPT), so it can generate on-brand ideas and messaging in seconds.
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Why it helps: You’re no longer the bottleneck for every piece of copy. You get a “brand-safe assistant” that speeds up content, reduces mental load, and keeps the brand from sliding back into generic when things get busy.

Political Support

What you get: Clear talking points, rationale, and simple visuals to help leadership “get it” with business-case framing, CFO-ready outcomes, and straight answers to the tough questions.

‍Why it helps: You don’t have to translate alone. You walk into budget and steering meetings with language you can trust, making it safer to champion the work and easier to secure support to actually use the system you’ve built.

How To Build a Better Employer Brand

Are we a good match for your needs?

No Decks.
You're Welcome.

Overstuffed. Fluffy. More design than insight. More concerned with helping the agency justify the price tag than delivering value.

That's not what we do.

Fast, without cutting corners

A strategy you have to wait 6-8 months for is a luxury, not a tool. But if you can get a brand in 3-6 weeks, you can put it to use (and see the impact) before the quarter is up.

Focused on outcomes, not theater

What matters is that you are attracting and hiring better talent more effectively. And that's all that matters.

Affordable enough to do the right way

If you wanted to spend $80,000+, you're going to get a lot of people wanted to be involved. But does your CEO understand why people join? Does your CMO understand recruiting? Is Comms/HR just tell you what you're not allowed to do?

At this price point, you can get an employer brand operating system that actually helps you recruit and hire.

You have challenges. We can help.

“We already did an EVP.”

Great. Most of your peers have been through the glossy phase too. The issue isn’t that you tried. It’s that many past projects delivered pretty decks and wall slogans that didn’t change hiring behavior — which trained leadership to equate employer brand with fluff. EBOS is built to reverse that cynicism with usable outputs and clear differentiation.

“My team has no bandwidth for a big project right now.”

That’s exactly why EBOS is productized. This isn’t six months of workshops and stakeholder herding. Your time investment is a few focused conversations, access to your existing materials, and quick feedback at key checkpoints. I do the heavy lifting on research, synthesis, and writing so your team gets a finished operating system they can plug into day-to-day work, not another project they have to manage.

“We need impact fast.”

Same. That’s why the system is built for speed and immediate deployment, not six months of workshops before anyone can write a better job post.

“Why not use our usual recruitment marketing agency?”

Because if you want to beat big competition, you can’t default to big-company solutions.Your size is an asset when your employer brand is built to exploit it.