Keynote Presentation

Becoming Choosable

A keynote for TA leaders who want to beat big brands without a big spend.

The strongest candidates aren’t ghosting you—they never seriously considered you in the first place. When your company becomes choosable, you see higher reply rates, better show rates, faster “yes” decisions, and stronger offer acceptance—without pouring more money into ads and tools.
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The future of recruiting is becoming choosable

Duration 4:35

It's not 2010. "Looking good" is no longer an effective talent strategy.

When everyone looks good, everyone looks the same. That's no way to attract, engage and hire company-growing talent.

The problem this fixes
You’re spending more on ads, tools, and “brand polish” while response rates, show rates, and offer acceptance stall. The strongest candidates don’t ghost; you were never on their shortlist to begin with. And for great hires, nothing happens until they choose you first.
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The promise
‍Becoming Choosable gives your team a practical, repeatable way to get chosen by the right candidates—without buying another tool. You’ll leave with a one-page Choosability Canvas and a 30-day rollout plan that turns vague EVP promises anddecks into real signals across jobs, outreach, social, and interviews.

Investment: $5,000–$11,000
‍Formats: Virtual • In-Person • In-Person + Workshop
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What you’ll get
(outcomes you can measure)
Sharper pipelines
Fewer unqualified applicants, more right-fit conversations
‍Higher intent
Lift in reply rates, interview show rates, and offer acceptance
‍Faster "Yes!"
Time-to-yes and time-to-start trend down because expectations align
‍Lower spend
Paid ads and “spray-and-pray” diminish as organic pull increases
‍Leader confidence
TA shows up as a growth driver, not a cost center
What you’ll walk away with
Your Choosability Canvas
A custom one-page template to bring everyone together
Stronger, clearer messaging strategy
Stand out and be more credible to talent
Recruiter enablement pack
10 outreach lines, 5 intake prompts, 1 job-post skeleton
What's inside the keynote
  • The Four Transformations TA needs to embrace to avoid being marginalized
  • The Choosability Canvas and the models you'll need to build your own
  • Why "differentiated value" beats pretty (and pretty expensive) tactics to attract the right talent
  • Examples of how the Choosability Canvas reshapes entire talent strategies
Why this works
(and why mid-market teams love it)

  • Built for 500–2,000-employee companies competing with big-name brands
  • Message over media: Tech-agnostic; if needed, sidewalk chalk works
  • Ship fast: You’ll leave with templates, not theory
  • Plays recruiters will actually use: Intake rewrites, outreach lines, proof blocks, and interview cues
Virtual - $5,000
50-minute talk + 10-minute Q&A
Choosability Canvas (editable template)
Recording license for internal replay (30 days)
Live on stage - $7,500
Everything in Virtual, delivered onsite
Live mini-makeover: One job post or career block rewritten on the spot
Recruiter quick-start pack: Outreach lines + intake prompts tailored to your roles
Complete workshop - $11,000
In-Person Keynote
2-hour working session with your TA leaders & hiring managers to Build your first Choosability Canvas together (one target role/team)
FAQ
We already have an EVP. Do we need this?
Perfect! This turns your EVP into proof and scripts your team will actually use.Can you tailor examples to our industry and priority roles?
Do we have to change our tech stack?
No. This is tool-agnostic. Use whatever you have; your signals get sharper either way.
Is this only for tech companies?
No. It’s designed for mid-market teams across industries (construction, healthcare, biotech, SaaS, manufacturing, etc).
How fast can we see impact?
Teams typically see reply and show-rate lifts within 30 days when they ship the first proof blocks and outreach updates.

Ready to get chosen?

Ready to stop chasing and start getting chosen? Book Becoming Choosable and leave with a one-page canvas and the recruiter scripts to turn interest into eager yeses.

Pick your date, share your audience size and one target role, and I’ll tailor the live mini-makeover to your world: no new tools, no rebrand, just clearer signals that move reply rate, show rate, time-to-yes, and offer acceptance in the right direction.

Mid-market teams use this to beat big names without big spend; your leaders will see the math, your recruiters will use the plays, and your pipeline will feel the difference in 30 days.

‍Lock in your slot now and let’s make your company the obvious choice for the people who grow it.
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