Employer Brand Insights

Articles, playbooks, and ideas for mid-market TA leaders who want a choosable employer brand, better pipelines, and less job-board dependence. Practical employer branding content you can put to work fast.

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?

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Becoming Choosable is out!

Employer Brand Insights

30 Words and Phrases That Make Your Job Posts Sound Like Everyone Else

Stop Marketing. Start Documenting. Episode 001

The Hierarchy of Recruiting Content (Most Teams Are Stuck in the Middle)

Stop competing on perks: 12 stronger differentiators that actually move offers

Employer brand vs. employer bland: 20 phrases to delete from your messaging immediately

Turn Your Workplace Award Into an Offer-Closing Weapon

The Proof Bank: how to build undeniable credibility in 30 days (numbers, rituals, receipts)

You Paid for Built In. Now Make It Work.

Talent P&L: The Simple Model That Turns Recruiting Into Money (Not Vibes)

"My career stakes are sky-high, and that anxiety shapes every decision."

"We’re constantly managing the gap between the story and the reality, and it’s exhausting."

"We’re fighting bigger, sexier brands on both brand and comp, and losing on both fronts."

"We're haunted by past ‘employer brand’ failures, which makes leadership gun-shy about doing anything strategic."

"Our processes are fragmented and messy, which kills candidate experience and trust in TA."

"I'm trying to fill critical roles with structurally insufficient pipelines."

"I can’t get leadership to treat talent as a growth lever, only a cost to be contained."

"We're stuck in permanent reactive mode and it’s burning our teams out."

The Choosability Audit: how to tell if your employer brand is real or just employer bland

An employer brand that drives obvious value in 3-4 weeks?