"A very thorough, logical, systematic analytical process to building an employer brand.”
“I am a team of one. Part of my responsibility is to define and develop our EVP with little to no resources and zero budget. I feel like I have the tools I need now to move it forward in the right way.”
“I got to learn from someone with years of experience and success in the space while also connecting with a group of industry peers who are all challenged by the same thing and looking to learn from one another.”
“I feel I have a much better understanding about how to be aware of the differentiator, how to further look for them and how to use the data to my advantage.”
“This is the part where the light bulb comes on and it all seems so simple.”
“110% recommend participating in this course! It really helped us open our eyes to what was already in front of us and really promote the great things that we offer.”
“This course was great - it gave me a different lens to think about the work I do - more structured, explained by an expert I really respect.”
“I loved the classes, they were interactive and very informative. I think James did an amazing job at explaining all the concepts in a fun and easy way to understand.”
Having spent the better part of a decade developing employer brands and EVPs for Groupon, Roku, Enova, Recursion, TradeShift, SavATree, Gearset, CreditShop, and others, I focus exclusively on helping companies build and activate their employer brand so that they can compete (and win) against much larger companies. How? By creating and growing the next generation of employer brand leaders, managers, and specialists.
That's why Google calls me the employer brand nerd.