Hiring Accelerated.

Your recruiting and hiring become noticeably better when you stop chasing talent and attract them instead.

Your employer brand is the core of your talent strategy. It helps you focus on the best audiences, increases outreach conversion, and makes more people say "YES!" when you offer them a role.

It lowers overall costs, helps build connections to the business, and makes every recruiter, sourcer, and hiring manager more effective.
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And the best part? Any company, no matter how small, can succeed at building and leveraging their employer brand.

The next
Employer Brand Workshop
starts May 3, 2023 >>>

For less than the price of a conference, your recruiter, TA leader, HRBP, marketer, or employer brand specialist can build your company's employer brand.

Learn more about the course

Employer branding for every company

Here's a secret: Smaller companies, because they are more focused, because every hire has the potential to be transformative, because they can challenge expectations, can do employer branding better than anyone.

Employer Brand Development

Unsure of what you should be saying to candidates and prospects to make your roles look attractive and interesting? Uncertain about how to differentiate yourself in a crowded talent market?
You need to build an employer brand.
A go-to-market talent strategy makes choices clearer. It gives you confidence when allocating your budget and selecting tools.

Learn more about your brand-building options

Employer Brand Activation

Don't feel like your brand is helping you make smarter decisions or driving better outcomes?
A brand is your strategic focal point. It needs to be connected to everyone in the company.
It becomes valuable once you activate it.
From narrative development and content creation to stakeholder management and reporting, let's get your employer brand working for you.

I want my brand to work for me!

Job boards got you into this mess.
Employer brand will get you out of it.

Twenty years ago, great hires were a job board posting away. Heck, you didn't even have to write a useful job posting and still expect to attract talent worth hiring.

As talent acquisition has evolved, incremental shifts have led companies to spend ever-growing amounts of money on job boards, RPO/agencies, insanely complex platforms, and recruiting tools you aren't getting the most out of.

All while your leaders are looking at your budget and wondering where all the money goes. And if it's worth it.

Employer branding isn't pixie dust that you sprinkle around to make things magically better. It is a way to see who you are, where you are, what you offer, and who would want it so that you can build a talent strategy that works.

Once established, your employer brand will make immediate and obvious impacts, but also drive long-term success. It will attract more of the people you want to hire. It will speed up your marketing process and eliminate internal friction so that HR, TA, social media, and hiring managers are all working together (finally). It will help you close more offers, allowing you to point to a pile of money that you just saved the company.

The future of talent acquisition isn't job boards. It is about developing a strong brand that people opt into.

And that brand is absolutely within your grasp.

Take the first step to better and smarter talent strategy and hiring.

Helping companies get more out of their brand

Employer Brand Resources

More than five years' worth of collected webinars, videos, ebooks, articles, podcasts, and presentations to help get you and your team up to speed on the power of employer branding.
All free.

See the list of available downloads

Keynote Speaking

Getting your company to embrace employer branding sometimes requires a catalyst, that little bit of energy that helps turn recruiters into advocates and hiring managers into evangelists.
Let's talk about how I can be that spark for you.

Let's start something!

"A very thorough, logical, systematic analytical process to building an employer brand.”

“I am a team of one. Part of my responsibility is to define and develop our EVP with little to no resources and zero budget. I feel like I have the tools I need now to move it forward in the right way.”

“I got to learn from someone with years of experience and success in the space while also connecting with a group of industry peers who are all challenged by the same thing and looking to learn from one another.”

“I feel I have a much better understanding about how to be aware of the differentiator, how to further look for them and how to use the data to my advantage.”

“This is the part where the light bulb comes on and it all seems so simple.”

“110% recommend participating in this course! It really helped us open our eyes to what was already in front of us and really promote the great things that we offer.”

“This course was great - it gave me a different lens to think about the work I do - more structured, explained by an expert I really respect.”

“I loved the classes, they were interactive and very informative. I think James did an amazing job at explaining all the concepts in a fun and easy way to understand.”

More resources to help you on your employer brand
and talent strategy journey

"The roadmap for the
next hiring revolution."

Get Talent Chooses You (2020) on Amazon

Employer Brand Headlines

Now in its fourth year, this resource
has become the #1 employer brand newsletter in the world.

Hi. I'm James Ellis.

Having spent the better part of a decade developing employer brands and EVPs for Groupon, Roku, Enova, Recursion, TradeShift, SavATree, Gearset, CreditShop, and others, I focus exclusively on helping companies build and activate their employer brand so that they can compete (and win) against much larger companies. How? By creating and growing the next generation of employer brand leaders, managers, and specialists.

That's why Google calls me the employer brand nerd.

Employer Brand Labs, LLC

EBL is dedicated to bringing the power and value of employer branding to every single company, regardless of size, industry, or region.

You can be an employer not just of "choice," but of desire.
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If you're ready to start attracting great talent to you instead of chasing it, reach out.

Contact:‍
James Ellis [LinkedIn]
[employerbrandnerd@gmail.com]
421 W Melrose St
Chicago, IL 60657