Employer brand is a force multiplier for recruiting. It attracts and retains the people who make your business grow. It is the human side of your company, supporting every part of the company's brand.
But for many companies, employer branding feels like a luxury.
Recruiting and TA leaders know that employer branding can make a huge impact on their ability to hire, but at small and mid-sized companies, it feels out of reach.
Employer Brand Labs is here to help companies like yours tap into the power of employer brand for recruiting, marketing, comms, and retention. From on-demand video courses for your recruiting and marketing teams, cohort-style classes to help you develop your own EVP, to direct consulting work, now every company can tap into the power of employer branding to achieve their business goals.
Having spent almost a decade developing employer brands and EVPs for Groupon, Roku, Enova, Recursion, TradeShift, SavATree, CreditShop and others, I focus exclusively on helping smaller growing companies take advantage of their employer brand to compete (and win) against much larger companies. How? By creating and growing the next generation of employer brand leaders, managers and specialists.
That's why Google calls me the employer brand nerd.
An employer brand is just a good idea until you activate it.
Discover 105 tactics that make your employer brand strategy work for you when you subscribe to Employer Brand Headlines. This free weekly newsletter is designed to keep branders, recruiters and leaders sharp about their employer brand. Subscribe today! >>>
A strong and clear employer brand:
📍 Attracts candidates and applications
📍 Increases recruiter response rates
📍 Increases candidate quality
📍 Supports your corporate and consumer brand
📍 Encourages employee advocacy
📍 Increases referral rates
📍 Isn't just for "big" companies
If you're ready to see how employer branding can help you compete for talent against anyone, just fill out the form.