Employer branding for every company
Here's a secret: Smaller companies, because they are more focused, because every hire has the potential to be transformative, because they can challenge expectations, can do employer branding better than anyone.
Employer Brand Development
Unsure of what you should be saying to candidates and prospects to make your roles look attractive and interesting? Uncertain about how to differentiate yourself in a crowded talent market?
You need to build an employer brand.
A go-to-market talent strategy makes choices clearer. It gives you confidence when allocating your budget and selecting tools.
Learn more about your brand-building optionsEmployer Brand Activation
Don't feel like your brand is helping you make smarter decisions or driving better outcomes?
A brand is your strategic focal point. It needs to be connected to everyone in the company.
It becomes valuable once you activate it.
From narrative development and content creation to stakeholder management and reporting, let's get your employer brand working for you.
I want my brand to work for me!Job boards got you into this mess.
Employer brand will get you out of it.
Twenty years ago, great hires were a job board posting away. Heck, you didn't even have to write a useful job posting and still expect to attract talent worth hiring.
As talent acquisition has evolved, incremental shifts have led companies to spend ever-growing amounts of money on job boards, RPO/agencies, insanely complex platforms, and recruiting tools you aren't getting the most out of.
All while your leaders are looking at your budget and wondering where all the money goes. And if it's worth it.
Employer branding isn't pixie dust that you sprinkle around to make things magically better. It is a way to see who you are, where you are, what you offer, and who would want it so that you can build a talent strategy that works.
Once established, your employer brand will make immediate and obvious impacts, but also drive long-term success. It will attract more of the people you want to hire. It will speed up your marketing process and eliminate internal friction so that HR, TA, social media, and hiring managers are all working together (finally). It will help you close more offers, allowing you to point to a pile of money that you just saved the company.
The future of talent acquisition isn't job boards. It is about developing a strong brand that people opt into.
And that brand is absolutely within your grasp.
Take the first step to better and smarter talent strategy and hiring.