At Employer Brand Labs, we don’t make you louder. We make you impossible for candidates to ignore.
We build employer brands that don’t just attract talent. They trigger trust, resonance, and preference, so the right people stop "shopping" for jobs, and start saying "yes!"
Trusted by talent leaders, marketers & business drivers
Your leaders are looking for something beyond "the usual."
They want impact.
They want business outcomes.
They want employer branding that's more of a competitive weapon than wall art.
And that's what we do.
Business-First Solutions
We link every brand move to faster, cheaper, higher‑stick hires. Full stop.
Trust-Based Differentiation
We don’t just make you known; we make you believed and preferred.
Brands That 'Click' Inside TA and Marketing
Our brands click into TA workflows and hiring manager habits—not PDF limbo.
Preference Engineering
Every touchpoint is architected to convert attention into an unmistakable “yes.”
Most think that means louder videos, shinier websites, or glossier values. But here’s the truth no one says out loud:
👉 Lots of people see your message every day. But they still walk away.
Because looking good isn’t enough.
You don’t need attention.
You need people to get excited about what you offer.
You need the right people primed to say "yes!"
At Employer Brand Labs, we don’t build brands for applause or awards. We build brands designed to make choosing you the easiest — and most obvious — decision a candidate makes.
Other places want to sell you websites, videos, or EVP decks.
But what you actually need is a repeatable system that earns candidate trust and drives more yes decisions.
What you need is a Choosability Engine:
⚙️ Diagnose your trust gaps
⚙️ Engineer emotional preference
⚙️ Activate the system across every touchpoint
⚙️ Align recruiters, hiring managers, and leaders
⚙️ Measure and refine what actually moves decisions
Because the employer brand that wins isn’t the prettiest.
It’s the one that feels like the only real choice.
Employer brand is for massive companies, right?
Well, yes. Employer branding was designed for massive multi-national companies, which is why most employer brands are as exciting as wallpaper paste. They get watered down and committee'd to death.
This is employer branding designed from scratch for small and mid-sized companies, to take advantage of their scale to compete and win against anyone.
Seeing your problem in a new way reveals brand new ways to solve it.
Every touchpoint is architected to convert attention into an unmistakable “yes.”
I can confidently say that his work was nothing short of exceptional. He was able to deliver a highly detailed, fast-turnaround strategy that not only met but exceeded our expectations. I highly recommend James for anyone looking for a skilled, reliable, and insightful brand strategist. His professionalism, creativity, and dedication make him a standout in his field.
-Amber K. Senior Director of Talent
[Our new employer brand] was extremely valuable and eye opening. We all knew we had some issues with our employer brand. Your ideas and perspective helps us design stronger recruitment messages and a much stronger employer brand marketing strategy.
- Dennis M. Marketing and Culture Leader
Thank you James for taking us on this journey. A step-by-step process with the right speed, the right methods and the right focus to find all the valuable insights in its own company. Thank you again, so much appreciated.
-Theresa H. Employer Brand Manager
Whether you are a talent acquisition professional with an interest in employer brand or an experienced employer brander who is looking for tools to set your organization up for recruiting success. I can guarantee that you will walk away wishing someone had given you these tools years ago.
-Andrea M. Director of Talent and Brand
110% recommend! We got so much out of it and James was unreal. So patient, enthusiastic, knowledgeable, engaging, all the other great words! It really helped us open our eyes to what was already in front of us and really promote the great things that we offer!
-Olivia Human Resources Officer
It was amazing! I kept getting pings on teams from people saying “He’s so great! This is amazing!” Etc. The overall explanation of how we need to differentiate and then digging into their questions and real world examples got the creative juices flowing. You kept it engaging and fun and I got a lot of great feedback about that too.
- Christy S. Talent Acquisition Leader
"There were no surprises in what James shared from his findings, but rather a clarity we previously had trouble defining for ourselves. For a subject that has an ROI that is often hard to quantify, James helped put things in terms that would help create buy-in from other key members of the organization!“
-Ashley S. Head of TA
Attract the right people before your competitors even get considered.
Let’s build an employer brand that makes saying "yes!" the easy part.
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