Not a fit if you want a brand “reveal,” a vibes campaign, or you can’t commit to using the assets in daily hiring.

If your priority is a glossy launch, heavy production, or broad “culture marketing” without measurement, you’ll likely be disappointed. Also not a fit: organizations that refuse tradeoffs (“we’re for everyone”), can’t prioritize roles, or can’t align recruiters and hiring managers to use consistent talk tracks. Choosability requires focus and adoption; without that, any approach will underperform.