Teams who want employer brand tied to hiring outcomes: mid-market, growth-minded, and tired of fluffy agency work.

Best fit: organizations that need to hire strategically (often in competitive roles), want measurable outcomes (conversion, speed, cost), and are ready to be specific about who they’re for. You’ll get the most value if you can prioritize role families, move fast, and embed messaging into TA workflows. If you want a choosability system—positioning + proof + enablement—this is the right lane.