10–15 interviews + artifact review + competitor scan + funnel data = enough to draft and test an MVP EVP.

Minimum viable research should produce a testable EVP fast. Do: (1) 10–15 employee interviews (mix levels/tenure), (2) review artifacts (onboarding docs, performance criteria, comms, metrics), (3) competitive audit of talent competitors’ claims, and (4) pull basic funnel data (apply quality, drop-off points, offer declines). Draft 3–5 EVP pillars with proof and tradeoffs, then test in the real world: job posts, outreach, interviews, and offers. Iterate based on conversion lifts and candidate feedback. MVP EVP is about shipping a credible position that attracts the right people—then improving it with evidence, not perfectionism.