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Rewrite one priority role’s story + outreach + close; measure reply/apply/accept lifts within weeks.
Pick one high-impact role and run a tight sprint. Create a role narrative (why this work matters), 5–7 proof points, and a simple talk track. Rewrite the job post and recruiter outreach, then train the hiring team on a consistent close story and objection handling. Measure lifts in outreach replies, apply quality, interview-to-offer, and offer acceptance over the next few weeks. Fast impact comes from shipping usable assets into real workflows—then iterating based on data.

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.
Want to see how a company between 200-2000 employees can attract the best talent away from anyone?