Employer Brand Basics

What’s the fastest way to show employer brand impact?

Short Answer

Rewrite one priority role’s story + outreach + close; measure reply/apply/accept lifts within weeks.

Long Answer

Pick one high-impact role and run a tight sprint. Create a role narrative (why this work matters), 5–7 proof points, and a simple talk track. Rewrite the job post and recruiter outreach, then train the hiring team on a consistent close story and objection handling. Measure lifts in outreach replies, apply quality, interview-to-offer, and offer acceptance over the next few weeks. Fast impact comes from shipping usable assets into real workflows—then iterating based on data.

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?