Employer brand = positioning + proof. Recruitment marketing = campaigns that distribute it.

Employer brand is the foundation: who you’re for, why you’re the best choice, what you stand for (and don’t), and the proof that makes it believable. Recruitment marketing is the distribution: ads, content, events, email nurture, social, job boards, and landing pages that get that story in front of candidates. If you do recruitment marketing without a clear employer brand, you usually get “more traffic” but not better hires—because the message is generic. If you build employer brand without activation, it becomes a deck on a shelf. The best setup is: strong positioning + proof first, then targeted distribution that reinforces the same message at every touchpoint.