EVP is the offer. Employer brand is how it’s positioned, proven, and experienced.

EVP (Employee Value Proposition) is the substance of the deal: what employees get and give—growth, impact, flexibility, compensation, learning, stability, mission, etc. Employer brand is broader: it includes the EVP, but also your positioning in the talent market, your credibility (proof), and the way the experience shows up in hiring and on the job. Think of EVP as the “what,” employer brand as the “why you,” “why now,” and “why believe it.” Great employer brands don’t just list benefits—they make a specific promise, support it with evidence, and ensure the experience matches what was sold.