Campaign = short burst of attention. System = always-on positioning + proof embedded in hiring workflows that drives results.

A campaign can raise awareness, but it fades the second you stop paying for it. A system makes you more choosable continuously. The system includes: positioning for priority roles, proof points, job post/outreach modules, interview and close talk tracks, CRM nurture, careers site role pages, and a measurement cadence. Campaigns are optional accelerators; systems are the engine. If hiring depends on bursts, you’ll keep paying to refill the pipeline. If you build the system, conversion improves and cost per hire drops over time.