A funnel dashboard by role: reply→apply→screen→offer→accept + time-to-fill, cost, and 90-day retention.

Build a dashboard that shows whether you’re becoming more choosable in priority roles. Track stage conversion (view→apply, outreach→reply, apply→screen, interview→offer, offer→accept), plus time-to-fill and cost per accepted offer. Add 90-day retention/early attrition as the lagging “truth check.” Segment by role family first (engineering, sales, frontline), then by location if needed. Include adoption indicators (are templates/talk tracks being used?) because brand only works when it’s in workflow. The best dashboard is the one that drives weekly action: what message or proof do we tighten to improve the next conversion point?