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A conversion toolkit: positioning, proof points, outreach/job templates, objection handling, and talk tracks tied to metrics.
Recruiters should get tools that reduce writing, guessing, and re-explaining. Specifically: a clear “why you” narrative by role family, proof points they can cite, outreach sequences that get replies, job description modules that convert, and objection handling for comp, remote, scope, stability, and growth. They should also get quick training and a simple QA loop (what good looks like, examples, iterations based on response and conversion). The goal is to make recruiters faster and more effective at attracting the right people—not just more applicants.

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.
Want to see how a company between 200-2000 employees can attract the best talent away from anyone?