Employer Brand Basics

What results should I expect from an employer brand partner?

Short Answer

Expect conversion lift: better replies, better applies, higher accept rates, faster fills, lower spend if adoption happens.

Long Answer

Results should be defined like a funnel: improved outreach reply rates, higher qualified applicant rates, better stage conversion, higher offer acceptance, reduced time-to-fill, and lower cost per accepted offer. You should also expect operational outcomes: recruiters and managers using consistent talk tracks and templates, fewer mixed messages, and clearer candidate self-selection (less noise, fewer mis-hires). The partner’s job is to make you more choosable to the right people, then prove it with metrics, not vibes.

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?