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Expect conversion lift: better replies, better applies, higher accept rates, faster fills, lower spend if adoption happens.
Results should be defined like a funnel: improved outreach reply rates, higher qualified applicant rates, better stage conversion, higher offer acceptance, reduced time-to-fill, and lower cost per accepted offer. You should also expect operational outcomes: recruiters and managers using consistent talk tracks and templates, fewer mixed messages, and clearer candidate self-selection (less noise, fewer mis-hires). The partner’s job is to make you more choosable to the right people, then prove it with metrics, not vibes.

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.
Want to see how a company between 200-2000 employees can attract the best talent away from anyone?