Executive Buy-in & Business Case

What metrics should I use to justify employer branding spend?

Short Answer

Track funnel conversion, cost per hire, time-to-fill, offer accept, and early attrition—by priority roles.

Long Answer

Use metrics that connect brand to hiring efficiency. Track stage conversion by priority role family: view→apply, outreach→reply, screen→interview, interview→offer, offer→accept, and 90-day retention. Pair those with cost per hire (including agency and paid media) and time-to-fill. Add one quality proxy you can actually measure (e.g., pass-through rates, hiring-manager “meets bar” rate, or ramp time where available). The key is focus: pick 2–3 metrics to move first in 1–2 priority role families, prove lift, then expand.

James Ellis presenting to audience

An employer brand that drives obvious value in 3-4 weeks?

When you take a fresh approach to employer branding, more as a business driver than an application generator, as a way to make your differentiated value shine rather than as a bumper sticker, amazing things can happen.

Want to see how a company between 200-2000 employees can attract the best talent away from anyone?