Employer branding is why the right candidates choose you—and why they stay—backed by proof.

Employer branding is the market perception of what it’s like to work for you, and the reasons talent believes you’re the better choice. It’s not a vibe; it’s a decision driver. A strong employer brand makes three things easier: attracting qualified applicants, converting them through interviews/offers, and retaining them after they start. The “brand” part is what people believe. The “employer” part is what the work actually feels like. When those match—and you can prove it—hiring gets faster and cheaper, and retention improves.