Positioning is the strategy (why you win). Messaging is the words that express it across channels.

Positioning is your choice: who you’re for, what you’re known for, and why a candidate should pick you over alternatives—especially for priority roles. Messaging is the execution: the language, stories, and proof you use in job posts, outreach, interviews, careers pages, and offers. You can have good copy with weak positioning (it still feels generic), and you can have strong positioning with weak messaging (it doesn’t land). To become choosable, positioning must be differentiated and provable; messaging must be consistent, role-relevant, and built for real conversations—not just brand statements.