Employer bland is “safe and similar.” It’s expensive because you pay more to hire and you mis-hire more often.

“Employer bland” is the cost of being indistinguishable. When your message doesn’t differentiate you, candidates can’t prefer you—so you have to buy attention (ads, agencies), over-index on compensation, or accept slower hiring. Bland messaging also attracts the wrong applicants because it doesn’t set expectations or tradeoffs, which increases screening time and raises the risk of early attrition. Over time, employer bland becomes a tax on recruiting: higher cost per hire, longer time-to-fill, more offer declines, and more churn. The fix isn’t “more content”—it’s sharper positioning, clearer proof, and messaging that helps candidates self-select.