A practical, role-ready guide: positioning, proof, fit signals, and how to use it in hiring touchpoints.

An Employer Brand Brief is the “field manual” for becoming choosable. It distills the employer brand into what teams actually need: who we’re hiring, why the right people choose us, what proof makes it credible, what tradeoffs define fit, and how to express it consistently across job posts, outreach, interviews, and offers. It’s meant to be used daily—not admired. If a recruiter can’t copy/paste parts of it into outreach, or a hiring manager can’t say it in 60 seconds, it’s not a real brief.